A re-designed onboarding experience supporting user product understanding and setup.
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DATE: 2020
ASSIGNMENT: 1-MONTH INTERNSHIP
TYPE: DESIGN & RESEARCH
ROLE: UX/UI DESIGNER
CASE JOURNEY:
PART 1:
PART 2:
PART 3:
PART 4:
PART 5:
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I can imagine these users feeling like Carmy (The Bear) trying to achieve the perfect cook.
Re-design the existing onboarding experience within The MeatStick App.
REDUCE the number of complaints from users who struggle to use the product.
COMPETE with other meat thermometer products on the market.
STRENGTHEN visual identity.
An onboarding experience, usually the first-steps of an application, both introduces the product effectively and increases the chances of a product consistently supporting users in all their future cooking endeavors.
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Less time onboarding, more time hosting.
For a new customer, this is an exciting time! They've purchased a device that will immediately upgrade their cooking skills. The quicker we can get them to their first-cook, the chances this customer will continue to rely on this product.
Manageable bits of info for easier mental processing.
The promise of The MeatStick is: "set it & forget it". Getting to a place where someone can reach that level of comfort with their device is a huge goal.
Strengthening brand identity within a competitive market.
The MeatStick has a unique brand identity, which wasn't visualized in their mobile app experience.
We needed to understand "Why" the onboarding experience wasn't currently working, so we set out to gather all the insights we could.
Very hard for a user to conceptualize at this stage. How do we bridge the gap?
Half of our user-base uses the product 0-1 times a week. The other half use it 2-4 times a week. How do we increase usage on a regular basis?
This experience includes a 2 minute YouTube walkthrough, including pages of heavy instruction. How do we present these instructions in-app?
After receiving and incorporating feedback from user testing, I firmly believe that the redesign satisfied both the business and user requirements. Detailed mock-ups were shared with The MeatStick team, who would then pass them on to their developer.
Keep the excitement alive, present all the key features, and inform the customer how this product will benefit their cooking endeavors.
Keep the customer engaged with interactive steps and instruction to improve product knowledge and understanding.
Visual education is effective for our users, so capturing those details in a clear and presentable way can help a user connect the dots when using something new.
Don't worry about selecting buttons. Just tap each screen to move forward and get a feel for the flow.
I didn't get to stay on the project, but here are some of the metrics that I would focus on if continued to monitor the app's performance.
I would love to see how we can improve the way we educate the customer on the product.
I would love to see engagement numbers increase, which may be a result of a well-executed onboarding experience.
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I would love to see how this product could compete with other fellow meat thermometer products.
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