Redesigned a surgeon's website to achieve an experience that is visually sound and patient-focused.
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DATE: 2024
ASSIGNMENT: FREELANCE
TYPE: DESIGN & WEBFLOW DEVELOPMENT
ROLE: UX DESIGNER
chicagohipdoctor.comCASE JOURNEY:
PART 1:
PART 2:
PART 3:
PART 4:
PART 5:
It was interesting to discover how detail-oriented a surgeon can be. It created a partnership rooted in excellence, which impacted the final outcomes.
Dr. Williams aims to create a visually appealing website that efficiently communicates the message of being Chicago's go-to hip-doctor.
STAND-OUT against internal & external surgeons.
BUILD a steady-flow of patient bookings.
TRANSITION into a solo-practice.
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"Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know." - Jakob's Law
Information overload.
Heavy reliance on experience & credentials, rather than a conversational experience.
No differentiators.
Relatable & Credible Tone
Clarity & Readability
High-Quality Imagery
Identifying the pain-points on the current website experience.
The amount of clutter can increase the amount of information overload for a user, distracting them from focusing on clear actions or journeys.
The user should have a clear understanding on their options, whether it be a simple contact or booking an appointment.
Providing a supplemental description of the video can offer a sneak peek of the video, helping users select what's relevant or give them an opportunity to watch at a time that works best.
Connecting the patient to the testimonial makes it personable. Users who can see themselves in those stories will resonate.
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Creating the site-map allows us to visualize all content & pages. It also gives us an opportunity to prioritize the content that is a must vs. nice to have.
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The experience needed to balance professionalism & personable qualities to connect with an audience who is seeking expert support for a serious condition.
Communicating the exact the area of specialization and service from Dr. Joel Williams.
Frictionless journeys to support easy appointment booking & contact.
Selections needed to align with common styles that are found within the medical industry, without coming off too corporate or bleak.
Quality imagery is the biggest differentiator amongst most websites. The photography provides a clear look into how Dr. Joel Williams approaches his work, his team, and the patients he serves.
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There were a couple stories that needed to be at the forefront. These stories highlight those who have suffered from major hip conditions and have found success through Dr. Joel William's services.
Receiving reviews from the public is a sure way to build credibility. Generating these reviews from multiple sources provides an even greater impact.
Patients can easily book an appointment, contact Dr. Joel Williams directly, or contact a hospital location if they need immediate assistance.
We continue to track website performance based on a set of KPI's. It's a long term strategy, including SEO practices and Google Analytics tracking.
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Crafted a dashboard for U.S Business Bankers, improving findability & visibility of key application data.
A re-designed onboarding experience supporting user product understanding and setup.
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